Census: Vermont grows slowly to 625,741 residents

first_imgVermont’s population grew a modest 2.8 percent to 625,741 from 2000 in the recently completed census. The US Census Bureau also announced yesterday that the 2010 Census showed the resident population of the United States on April 1, 2010, was 308,745,538.The resident population represented an increase of 9.7 percent over the2000 US resident population of 281,421,906. Commerce Secretary GaryLocke, Acting Commerce Deputy Secretary Rebecca Blank and Census BureauDirector Robert Groves unveiled the official counts at the National PressClub in Washington, D.C.‘A big thanks to the American public for its overwhelming response tothe 2010 Census,’ U.S. Commerce Secretary Gary Locke said. ‘The result wasa successful count that came in on time and well under budget, with a final2010 Census savings of $1.87 billion.’Rebecca Blank, now Acting Deputy Secretary of Commerce who has overseenthe 2010 Census as Under Secretary for Economic Affairs, echoed Locke. ‘The2010 Census was a massive undertaking, and in reporting these firstresults, we renew our commitment to our great American democracypeacefully, fairly and openly for the 23rd time in our nation’s history.’The US resident population represents the total number of people inthe 50 states and the District of Columbia.The most populous state was California (37,253,956); the least populous,Wyoming (563,626). The state that gained the most numerically since the2000 Census was Texas (up 4,293,741 to 25,145,561) and the state thatgained the most as a percentage of its 2000 Census count was Nevada (up35.1% to 2,700,551).Regionally, the South and the West picked up the bulk of the populationincrease, 14,318,924 and 8,747,621, respectively. But the Northeast and theMidwest also grew: 1,722,862 and 2,534,225.Additionally, Puerto Rico’s resident population was 3,725,789, a 2.2percent decrease over the number counted a decade earlier.Just before today’s announcement, Locke delivered the apportionmentcounts to President Obama, 10 days before the statutory deadline of Dec.31. The apportionment totals were calculated by a congressionally definedformula, in accordance with Title 2 of the U.S. Code, to divide among thestates the 435 seats in the U.S. House of Representatives. Theapportionment population consists of the resident population of the 50states, plus the overseas military and federal civilian employees and theirdependents living with them who could be allocated to a state. Each memberof the House represents, on average, about 710,767 people. The populationsof the District of Columbia and Puerto Rico are excluded from theapportionment population, as they do not have voting seats in Congress.‘The decennial count has been the basis for our representative form ofgovernment since 1790,’ Groves said. ‘At that time, each member of theHouse represented about 34,000 residents. Since then, the House has morethan quadrupled in size, with each member now representing about 21 timesas many constituents.’President Obama will transmit the apportionment counts to the 112thCongress during the first week of its first regular session in January. Thereapportioned Congress will be the 113th, which convenes in January 2013.Beginning in February and wrapping up by March 31, 2011, the CensusBureau will release demographic data to the states on a rolling basis sostate governments can start the redistricting process.Article I, Section 2 of the U.S. Constitution calls for a census of thenation’s population every 10 years to apportion the House seats among thestates. The 2010 Census is the 23rd census in our nation’s history.For more information about the U.S. Census Bureau, please visit http://www.census.gov/>last_img read more

Using social proof referrals to build your brand

first_img 37SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Consciously or unconsciously, we are all impacted by societal factors. Social proof, also known as informational social influence, describes the psychological phenomenon where people mimic the actions of others in order to correct their behaviour.  In social situations we are likely to behave in a way suitable to that situation. Determining what constitutes “suitable” behaviour is done through observation of others in the same situation. We assume others around us know the correct way to behave, so we conform to that same behaviour.In the marketing world, social proof is not a new concept. When a consumer views an ad suggesting 4 out of 5 dentists recommend a certain type of sugar-free gum, this copy is assuming the power of social proof. When McDonald’s tells their customer “billions and billions served” they are implying the quality of their product based on its mass appeal.  Social proof is explicit in everything from celebrity endorsements to laugh tracks in sitcoms. According to a recent study, 90 per cent of respondents who recalled reading online reviews said positive reviews directly influenced their purchasing behaviour. In this digital age, the authority of social proof has free reign, and marketers must take full advantage.Customer Re-engagement and the Problem with LoyaltyAccording to Bond Brand Loyalty data analyzed by eMarketer, the average U.S. consumer belongs to more than 13 loyalty programs. However, only half of the consumers enrolled in loyalty programs are active members. How to re-engage these members presents a challenge to brands as “loyalty fatigue” sets in. continue reading »last_img read more