Manage members’ EMV expectations

first_imgEMV payment terminals are not all the same. Magnetic stripe transactions tend to be consistent regardless of the merchant, however new EMV payment terminals come from a range of manufacturers, each offering different models. Your members should expect the point-of-sale experience to vary from merchant to merchant. continue reading » EMV technology is making inroads across the U.S. consumer landscape, benefitting credit unions and their members everywhere as an important weapon in the fight against card fraud. However, member experience with EMV may be less than ideal as checkout has suddenly become a lengthier and more cumbersome process.Educating your members about EMV—and setting their expectations as consumers—can help them understand why this technology is so essential to their well-being going forward:EMV transactions are well worth the wait. Members certainly may not like the additional steps it takes to check out. Remind them that security breaches can be very damaging to consumers—and much more inconvenient than the extra seconds involved in EMV transactions. 5SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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