Jam fans have taken note of Owen York, as the 13-year old pianist first turned heads with a show-stopping four-hour performance in January for Umphrey’s McGee fans. The popularity for York’s mash-up piano medleys has only grown, and he even got to perform a cover of David Bowie on the floor of Madison Square Garden! Very cool.Today we’re delighted to share a brand new venture for York, as he debuts an instrumental jazz composition entitled “Lotos.” The three-minute piece sees the young pianist tackle an intricate composition in style. Accompanied by British drummer Matt Griffiths, “Lotos” showcases the skills that earned Owen York a seat as the youngest member of Rockland Youth Jazz Ensemble, an elite group of musicians from New York and New Jersey.Watch the video of Owen York’s “Lotos,” taken in July at the French Woods Camp in Upstate New York.Be sure to check out York’s YouTube channel for covers and medleys of Radiohead, Grateful Dead, Beck, Steely Dan, Umphrey’s McGee, Phish, Miles Davis, Chick Corea, Peter Gabriel, Neil Young, Gorillaz, Outkast, Mashups and more!
Credit union marketing professionals produce lots of measures—return on campaign, response rate, click-through, new loans generated and the list goes on. Which measures merit the most attention and deliver comprehensive value, according to credit union CEOs? While diverse, responses from dozens of CEOs (as part of ongoing focus groups for CEOs’ perspectives) fell into two distinct categories: tactical measures (“We can prove it”) and practical measures (“We just know it”). Let’s explore the most common tactical and practical measures of marketing success.The TacticalMarketing response rate led the way among tactical metrics cited as worthy by CEOs. It’s the most quantifiable answer that indicates if members are listening, responding, and acting upon marketing messages. One CEO said that persuading members (existing and potential) to try the credit union was a key goal in marketing initiatives. Campaigns create leads; leads create sales opportunities; and, sales drive revenue and loyalty. Getting members to take a first step with the credit union is marketing’s Job No. 1. 22SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr continue reading »